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This consideration is quite false and very misleading. First of all there is, in all rich, developed, free-market & liberal countries, where most consumers reside, a deep distinction between harcore porn involving explicit intercourse and such, and softcore erotica where there is more stress on elegance, beauty, sensuality and glamour. The elsewhere quoted LaVazza & Pirelli Calenders are the best examples of fashion & beauty at the service of the sale of high quality products that built their admired brand status not in spite of porn, but also thanks to tasteful nudes.

Then again, the current trends that dominate lifestyle and market, towards a pervasive sensuality & hedonistic enjoyment of life, be it with constant sexual hints or with aggressive display of fertility & fitness, can't be discussed and it is self-evident: a perfect example is the massive change from rejection towards applause regarding tattoos and piercings - if some decades ago they were hints of social discrimination, now they are trendy, desirable and also a object of marketing and service themselves.

Moreover it is enough to look at the blazing careers and universal visibility of Lil Kim, Christina Aguilera, Madonna, J-Lo, Beyonce, victoria Silvstedt and such to understand that objectionable, provocative and controversial exhibition of female beauty will sell and will promote in wonderfully effective way any brand and any product that dares to exploit with skill this marketing route. The rest is hypocrisy and prejudice that shouldn't hinder the search of a successful market strategy.