Albeit advertising and propaganda may lead you to more blogged names and to more hyped brands, the hard facts show that Esw3 - theNew partnership is a relevant player in the domain development, much ahead of many other groups which invest more in image than in substance. Our group manages thousands of qualified domains, while the subdomains reach the tens of thousands.

Probably the most successful "lightweight" subdomains in the ESW3-Euroserve partnership for domain development, this set of sites has indexed over 400000 pages on Google on its own. Its minimalist layout is oriented to present streamlined headlines and essential news-feeds released by various sources about the main keywords present in the site or requested by the user via the search box. It also provides contextual links to other relevant material and cleanly places spaces for advertisers.

The "BLOG" category in ESW3 - theNew Partnership is a journal-style presentation of headlines, thumbnails and previews linking to full size articles, high-res images and video-sharing movies regarding the specific domain keyword. We think that the result is aesthetic and effective, since it is capable of providing easy navigation as much as valuable content, in a context that ensures positive visibility to partner links and sponsor advertising.

The "WWW" class of the Esw3 / theNew content-network partnership is the result of an ongoing experimentation aimed to automate the provision of quality content according to requested keywords. Unlike other subdomains, the "WWW" system allow local-storage and wiki-editing of the retrieved content. It also stores, elaborates and serves content according to major keywords related to the main topic, which are accessible in tags-like fashion.

"WEBS" is the internal name given to this elegantly designed, skillfully adapted and predominantly blue theme used by a large share of the Esw3- TheNew Partnership Platform. The blue and the lines conveys technology feeling to a subdomain system that relies mainly on categorized retrieval and clever categorization of headlines and results fetched via http from major authoritative sources, according to the domain name keyword. Further links are then provided for more in depth reading. Advertising is integrated in the layout without taking over, and so are link exchange slots.