Advertising News - i-Media Connection
iMedia Connection
Updated: 42 min 36 sec ago
The real reason consumers are creeped out by online ads
Ultimately, consumers will decide what is and isn't acceptable when it comes to online ad targeting. See how marketers are currently misinterpreting their wishes.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
4 must-have Facebook platforms
Whether you are a small brand with zero social head count or a large brand with a social army, it's wise to use one or more Facebook marketing platforms. Here are a few solutions that can ease your social burden.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
Social media marketing mistakes
In this episode of Marketing Obsessions, Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
4 tips for preventing click fraud
Some sources have reported that click fraud is on the rise. But before you panic, let's define the term and discuss how to prevent it.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
How advertisers will thrive on location-based ads
Location-based applications are starting to make their mark as a powerful marketing tool. Here are some great tips for helping your brand check in with audiences.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
The unique benefits of 5 marketing platforms
As a marketer, you must match your content to the benefits of each platform. Let's take a look at the strengths of five popular marketing vehicles.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
How to master the domain name game
With very little time and energy, the right domain name can increase organic search rankings, capture type-in traffic, and support product marketing. Find out how the process works.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
The prime time to audit your opt-in process
Are you ready to greet the holiday influx of new customers and subscribers? Here's how to test and tune up your opt-in and new-subscriber programs.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
5 ways you will be defeated by the pitch process
You blew the pitch, and you might have done it before even agreeing to participate. Here's where things went wrong, and how to keep from suffering the same fate next time.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
Media Motion: Barker/DZP, KG Partners, and Yahoo
Announcements by Evolve Media, JangoMail, and Revision3, plus other news about industry hires, partnerships, and launches.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
Marketing platforms that miss the mark
All marketing channels are not created equal. Watch as a handful of marketers discuss the platforms that haven't added value for their brands.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
Breaking into the world of niche content
Want to know the best strategies for reaching a target audience through the power of video? Take a cue from an expert on what it takes to share content that entertains the 18-34 male demographic.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
Social media: What lies ahead
In this episode of Marketing Obsessions, Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
This year's top 4 integrated campaigns
The greatest campaigns do more than just utilize multiple platforms -- they feed into an overarching brand story. Find out which campaigns have done it best.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
Will apps really kill the web?
Email, graphical web browsing, streaming media, social networking -- these all changed the game in their own way. Here's why the app ecosystem belongs on that list.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
Pitfalls that could derail your branded apps
Your first app will set the precedent for all your brand's future efforts in the space. Avoid these crucial mistakes, and you'll make a great first impression with your consumers.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
3 strategies for leveraging the mobile content explosion
The mobile industry is fast reshaping itself. Consider these strategies for taking advantage of the evolving on-the-go content market.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
PR stunts gone horribly wrong
Taking risks is no substitute for smart PR planning. Follow these tips to ensure an attention-grabbing exploit doesn't blow up in your face.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
The truth about consumers' targeting fears
To formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
How to turn casual connections into passionate customers
Take a look at some great ideas for merging email marketing and social media to form a stronger engagement platform for your brand.
Internet Marketing News, e-Commerce Research Articles, Website Advertising Strategies and International Traffic Trends.: Internet Advertising - Business News
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